Dogfish and Merrell Release Running Sneaker Inspired by SeaQuench Ale
The collaboration between the Milton-based brewery and shoe company will support conservation efforts.
Photo courtesy of Dogfish Head
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Dogfish Head fans rejoice: you can now rep your favorite brewery on your feet.
Collaborating with the shoe company Merrell, Dogfish announced on Tuesday, Sept. 10, the launch of a co-branded trail running shoe inspired by the company’s two shared passions—the outdoors and beer, according to a news release on the brewery’s website.
Available in a “SeaQuench” color scheme for both men and women, the design of the shoe is inspired by the Milton-based brewery’s SeaQuench Ale. Known for its tart flavor and sea-foam green can, the "off-centered" ingredients—including black limes and sea salt—were a driving force in the shoe’s design, according to a news release.
The limited-edition Merrell Agility Synthesis X Dogfish Head trail runner is available now in select retail stores and on Merrell.com.
“Today’s beer drinker is seeking more from their alcoholic beverages than ever before. They’re looking for a beer that’s not only intensely flavorful, but that fits into their active lifestyles. Brewed with black limes, sour lime juice and sea salt, the thirst-slaying, citrusy-tart mashup that is SeaQuench Ale satisfies all those needs,” said Sam Calagione, Dogfish Head founder, in a news release. “Partnering with Merrell, leaders in the active lifestyle footwear category, to release this sweet SeaQuench-themed shoe is a great reminder to folks everywhere that you can ‘have your beer and drink it too.’ Maintaining an active lifestyle is all about balance—go for a trail run, then reward yourself with a cold can of SeaQuench Ale.”
The shoes keep outdoors and sustainability in mind by being made reclaimed scrap rubber, BLOOM® algae foam instead of petroleum, recycled plastic, and more, according to a news release.
Alongside the launch of the Agility Synthesis X Dogfish shoe, Merrell will be donating $10,000 to The Conservation Alliance, whose mission is to engage businesses to fund and partner with organizations to protect wild places for their habitat and recreation values.
“We’ve enjoyed building upon the shared beliefs of Merrell and Dogfish Head,” said Sue Rechner, Merrell president, in a news release. “We’re very proud that our partnership also provides support for The Conservation Alliance and reduces our impact through the use of recycled materials and sustainable processes.”