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The Wilmington Arts and Entertainment Marketing Initiative: A Campaign by Mobius New Media to Promote Arts, Entertainment, Dining, Nightlife and Shopping in the City

An arts and entertainment revolution happening right in your backyard… Are you in?

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An extensive advertising campaign has been created which includes social media plus print and outdoor advertising covering a 50-mile radius. In addition to Delaware Today, “In Wilmington” ads appear in Main Line Today, Out & About, and various News Journal Media Group publications including The News Journal, Spark Magazine, and Signature Brandywine, the News Journal quarterly magazine that goes to upper-income homes in the area.

To get the full picture of what the city and its environs have to offer—from rock to opera, bars to ballet, museums to historical sites—you must go to inWilmingtonDE.com. This ground-breaking Web site is the piece de resistance of the entire campaign.

A One-Source Resource

The sophisticated, interactive site provides complete information not only about arts and entertainment, but also about restaurants, historic sites and other points of interest, as well as downtown parking, including maps. It’s one-stop shopping for almost everything that’s happening in town.

The site is easy to navigate, so that a user can find what he’s looking for quickly, or he can spend in-depth time there. Click on “Events,” and you get the calendar—“what’s ‘in’ for the month”—screen after screen of up-to-date performances in the area, with a photo for each event. Click on the photo, and you find details about the performer as well as the event. Users can order tickets for performances in the area, receive event recommendations based on personal preferences, create their own itinerary of events, get email reminders of future events, and receive exclusive specials and promotions from places and organizations in Wilmington.

There is a mobile version for smart phones that’s particularly useful, says Matt Urban, CEO of Mobius New Media, who created the site as part of the campaign. “If you’re in town, it locates you, then tells you what events and restaurants are nearby.”

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