Real Estate Gets Territorial as Long & Foster Sets Sights on Patterson Schwartz’s Top Spot
As the two real estate moguls battle for the top spot, the drama in the New Castle County market grows. Who will come out on top?
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Pluscht adds that “there’s room in the market” for Long & Foster, and others as well. “There are many brokerages that fall within 5 to 10 percent of market share,” he says.
As for Patterson Schwartz, he says, “we must have an awareness of whom we’re competing with, and we must respect the foundation that we built 50 years ago. We are not going to waver.”
Laursen believes Gary Scott’s leadership gives Long & Foster a chance to shake up the rankings, but not as much as Gary Scott would like. “This year, they’ll go past Weichert, and probably some others. But they’ve got a long way to go to get past ReMax, Patterson Schwartz and Prudential,” he says.
Time will tell whether Long & Foster can achieve the goals Gary Scott has set, and whether Patterson Schwartz can preserve its primacy.
But Dick Christopher—one solid winner—seems assured. If Patterson Schwartz stays on top, it’s a tribute to the business he built.
If Long & Foster soars, his children and his best hire will deserve a good chunk of the credit.
And, no matter what happens, he will be happily retired.
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