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FeedShop Cheap, Look Fab
Two web wonders turn their fashion sense into a sensation.
(page 1 of 3)
It’s pretty fabulous being Mamie.
Just ask Megan Healy and Amy Trelenberg, whose fashion senses (and first names) harmonize gorgeously in the form of flirty frocks, silk tops and classic pieces like second-skin tissue tees and fitted LBDs.
The best part?
These stylish BFFs are staring down the recession from behind voguish shades. Every item at Wilmington-based shopmamie.com is under $100.
“Growing up, we’d spend so much time shopping,” says Trelenberg, who, with Healy, graduated from Archmere Academy. “But we noticed
everything that we loved was so expensive.”
“Right,” interjects Healy, the blonde foil to Trelenberg’s brunette. “So we said one day we’d open a store with stylish but affordable clothes.”
After both girls found themselves disinterested at work—Trelenberg at an accounting firm and Healy in medical sales—the digital divas said enough was enough.
“We were like, ‘How did we get here?’” Trelenberg says. “We had so much passion and creativity.”
One Borders trip later—“We bought every book we could on how to write a business plan,” Healy says—the girls dove headfirst into living their dream.
The result was an impressive manifesto that the duo unsuccessfully shopped around for a loan. “People who didn’t know us would ask about our Ph.D.s,” Trelenberg says. “We’d say, ‘No. We’re just two 24-year-old girls.’”
Just two girls who took an extreme leap of faith by spending their life’s savings and entering retail with the rumblings of a recession shaking beneath their Coach flats.
Page 2: Shop Cheap, Look Fab, continues...
