Businesses Set Sale
From stationery and shapewear to big-box discount retailers, new stores run the gamut, and that’s good news for savvy shoppers.
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For most of her life, Michelle Vietri has dreamed of owning her own business. In February, that dream came true. Vietri and her mother, Diane Minio, opened the doors to Bella Mia Hair Boutique (37169 Rehoboth Avenue Extension, Rehoboth Beach, 226-2627).
“I’m so happy. We’ve been so busy,” says Vietri, formerly of Made Ya Look! Salon & Day Spa. “If we’re busy in winter, just imagine what we’ll be this summer.”
With lower gas prices and the economy keeping Delawareans close to home, many new beach area businesses are banking on a strong summer. The newbies cover the gamut, from wellness to toys to golf clubs.
Bella Mia—which offers a range of hair services, including nail treatments and facials—is in good company when it comes to putting beauties on the beach. Lotus Spa, Salon and Wellness (301 Rehoboth Ave., Rehoboth Beach, 226-7546) this year expanded in the Cultured Pearl building.
Kelly Reading, who owns the spa with her husband, restaurateur Kevin Reading of Nage, previously had space in the old Salon Fur. When that business closed, she took over the shop, expanding her services to include hair care, Botox and Restylane injections, and skin care services. There’s even a barber, whose station is adorned with photographs of Frank Sinatra and Dean Martin.
Lotus is also enhancing beauty from the inside, with the addition of Lynn Wass, a naturopathic practitioner who specializes in holistic medicine. Massage, life coaching, yoga and chiropractic treatments are also on tap.
Sherif Zaki in March purchased Spa by the Sea (19266 Coastal Hwy., Rehoboth Beach, 227-8640). Now called Sherif Zaki Salon & Spa by the Sea, the salon is undergoing a facelift so rooms resemble Sherif Zaki’s Oasis Spa in Greenville. “It needs to be up to our specifications, the way we’ve been successfully doing things up north for 16 years,” says co-owner Emon Zaki. “The staff here is fantastic.”
Made Ya Look! (20831 Coastal Hwy., Rehoboth Beach, 226-1400) is under new ownership. Donna Serafini and Laura Meredith purchased the salon and day spa in fall, and they’ve updated its look with an outdoor area and contemporary appointments. The new owners have a green focus, with earth-friendly products.
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