The Power of Wow
And you thought jewelry merely looked good. Traci Lynn will tell you it can change your life.
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The line boasts chunky pendants, glittery cocktail rings, big-city cuffs and natural stones. The ever-popular vintage vibe is also evident. Lynn draws inspiration from the long, looping pearls she remembers her grandmother wearing. Not a single item costs more than $70.
“I always hear, ‘This is about so much more than jewelry,’” Lynn says. “It is. I’m here to motivate, inspire and change the lives of women.”
And how does jewelry play its part? It represents an emboldened, confident woman.
“I’ll have consultants who won’t even wear a hoop earring,” Lynn says. “‘Oh, no I can’t do that,’ she’ll say. And then I’ll notice a hoop. Then a bigger, crystal three-hoop. And next it’s her walk. She is confident. She is bold.”
Though Lynn uses her business as a good faith conduit to help others, she’s still an industry insider.
“I stay up on trends. I watch what Yurman and Tiffany are doing, what’s going on at Bryant Park, in Vogue,” she says.
Her personal style complements her personality. “I like bold,” she says, her ears, wrists and fingers ablaze with crystal bits. “I like big cuffs on my trousers, contemporary styles, plaids.”
She counts fellow empowered woman Beyoncé among her favorite designers. “Her House of Dereon line, I love that,” she says. “She calls it ‘hip-hot couture.’ I like that motto.”
It’s almost as good as her own: Keep it moving.
“We try to keep it moving,” she says. “Keep growing. Keep changing. I really like butterflies, this idea of starting out as a cocoon and emerging an incredible butterfly, the most positive side of you.”
Judging from the scene at Traci Lynn Fashion Jewelry—the sisterhood between Lynn and her consultants is almost palpable among the winking gems—quite a few women just got their wings.