Mrs. Prindable entices with one very sweet apple—and a few other treats.
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“Take a bite out of sweet ecstasy.”
Before you go getting any ideas, the sweet ecstasy we’re talking about involves candy apples. “Take a bite” is the tag line QVC uses to market Mrs. Prindable’s gourmet goodies.
The Mrs. Prindable’s brand is a national sensation, but Mrs. Prindable herself is a local homemaker, the alter ego of Carrie Wedo of Greenville.
Wedo won the role of Mrs. Prindable in 2000. QVC staffers invited her to audition after she was edged out for the coveted job of QVC show host.
Affy Tapple, the company that owns the brand, was looking for a “Mrs. Fields-like type,” Wedo says. She beat out 15 others.
“As it turns out, I really wasn’t ready to take on the hosting job anyway,” says Wedo. “We had two small boys at the time, and the Prindable job was perfect.”
Everything Wedo says on QVC is live. There are no scripts. “The best part of the job is meeting viewers,” Wedo says. “When we do shoots on location, people actually ask for my autograph.” She signs them as Mrs. Prindable.
In addition to giant apples, Affy Tapple does caramel corn, chocolate clusters, chocolate-covered pretzels and gift baskets. The products are sold in upscale department stores, but the best deals are offered at QVC. “When you go to Saks,” says Wedo, “you’ll spend about $25 for one apple.”
Wedo will appear on QVC again in September. (Affy Tapple doesn’t ship chocolate products in the summer.)
One look at Wedo and it’s hard to imagine her indulging in the treats she sells. She claims she does. “And they are truly decadent and delicious.” —Maria Hess
Page 2: A Head Giveaway