Miss Delaware Kayla Martell’s mission. Plus, meet the face behind Facemate, get a read on Dionne Warwick’s co-writer, and picture Kevin Fleming’s wild kingdom.
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If an entrepreneur from Smyrna gets his way, you will soon find your new Facemate with the logo of your favorite NFL team, cartoon character or…
John Wagenhoffer hopes he has created the biggest thing from Delaware since Dogfish Head beer and Joe Biden. His Facemate is a sticky, flexible frame that wraps your computer monitor so you can display everything from photos to grocery lists without using tape. “It’s as simple as turning your monitor into a billboard,” says Wagenhoffer, CEO of Smyrna-based Iconic Tsunami, which produces and markets his invention.
Facemate is made and packaged in little ol’ Delaware, which makes it a big hit with local economic development folks. The box is made at Color-Box in Harrington. The Facemate itself is made at Atlantis Industries Corp. in Milton. “It’s not cold fusion, and it’s not the cure for cancer. It’s a novelty item,” Wagenhoffer says. “But it’s all done here.”
Wagenhoffer began a national marketing blitz in October, selling Facemate through SkyMall, a catalog seen by more than 650 million air travelers a year, and airing one-minute commercials before movies at four theaters from Manhattan to Fairfax, Virginia. Television viewers have likely seen Facemate advertised since Thanksgiving on channels that carry “As Seen on TV”-type ads. Wagenhoffer is also working on licensing agreements with the NFL and other organizations.
“Millionaire would be nice, but I’m looking for financial stability,” he says. “I have twin 1 ½-year-old daughters and a 10-year-old son. I’d like to be able to pay for college, the girls’ weddings. It’s a level of comfort.”
For more, visit iconictsunami.com. —Drew Ostroski
Page 3: Celebrating with Dionne | Local producer David Wooley has written another book with legendary singer Dionne Warwick, but their story doesn’t end there.