Bad Economy, Bold Moves
Think it’s a bad time to launch a new business? These brave entrepreneurs don’t.
(page 3 of 6)
Open a head of lettuce and you get, well, lettuce. Slice a heart of romaine and still—rabbit food. But open a bag of mixed greens, and you’ll find a collection of colors and textures working together harmoniously.
Sounds like Elizabeth Roche should be conducting cooking classes. Instead, she has trained her designer’s eye on her clients’ homes. Her goal is to “set the stage for the production of your life,” which means finding the best way to make what you have work for you. Roche doesn’t try to overhaul people’s spaces. Instead, she finds the best way to create something that represents who they are.
She started her company, Mixed Greens, in July 2008, after months of experimenting with different looks for her home. Friends would visit, compliment her, then ask if she could do the same thing for them. She delighted in finding ways to arrange what people already had into more harmonious layouts. “I have a good eye for color, and I can put things together,” she says. “To put what I do into a couple words, it’s ‘home staging.’ Some people do it to sell a house, but I work with people who want to stay in their house and bring it all together.”
Roche jokes that she’s “the green Martha Stewart” because she also offers clients advice on recipes and ideas that will maximize their home experiences. It’s an odd career path for a political science major, but Roche found herself filled with energy while staying at home with her children and channeled that into a new business.
“When I meet people, I try to find out who they are and what their passions are,” she says. “I want their home to be a sanctuary where they can be themselves.”
Page 4: The Sixth Time is the Charm | The Golden Fleece Tavern