Jewelry designer Traci Lynn of Bear Delaware: a motivational speaker

The Bling Queen: Traci Lynn is all that.



The room at the Christiana Hilton was packed with a crowd ready to party. They jammed on a contemporary gospel tune with golden party shakers in hand. A rock star was about to bring the house down.

Traci Lynn of Bear did not disappoint.  She rocked the house—but with her words rather than a guitar. She’s used to being treated like a star, at least by those who sell her jewelry at home parties. And as an inspirational speaker, she’s a natural.

“Stay positive, attitude is everything,” Lynn says to a sold-out audience that’s dominated by her independent consultants.

“I want you to be a millionaire,” she yells. Her “businesstry,” as she calls it, is a combination of business wit and spiritual wisdom.

Lynn, an ordained minister in her 40s, earned her first million in 1989. She was 26. But she walked away from the business world, too young to understand the nuances of a startup company.

“I wasn’t ready for the wolves of the world,” she says.

But five years ago, a much wiser, tougher-skinned Lynn moved from her native New Jersey to Delaware and relaunched her jewelry line. She designed each piece herself.

Other companies have struggled through unsettling economic times but Lynn’s business has “grown to unbelievable heights in the middle of a recession,” she says, “because we’re teaching women—we’re teaching people—how to take back financial control and never give it away.”

That’s a lesson Lynn learned from her grandmother, a clothing buyer. “I’ve been counting money since I was four,” says Lynn, whose grandmother taught her to be a savvy businessperson and to put customer service first.

Accompanying her grandmother to stores in Detroit, Lynn was charged with remembering clients’ names. She also learned about style. Lynn turns heads today in her classic outfits, but her jewelry is her passion.

The Secrets of Success

The Traci Lynn jewelry line is priced strategically to sell to women who want to look like a million bucks, though nothing costs more than $64. The head-turning necklaces, rings, earrings and bracelets are made of cubic zirconia, rhodium plating and Austrian crystals. Some of the baubles are as big as Lynn’s personality. The breathtaking necklace she often wears shines as brilliantly as her eyes, which light up whenever she talks about her business and consultants. Maybe that’s because those staffers reap 50 percent of the profits. 

“You’ve got to think about a plan for the future,” Lynn tells her consultants.

In her wealth-building seminars, Lynn shares openly her secrets to success. “My God-given mission is to equip women financially,” she says, “to help you push yourself. One of the biggest things that holds us back from our destinies and our future is ourselves.”

Lynn’s advice doesn’t go unappreciated. Those within earshot understand that Lynn could keep her wisdom to herself. Given her gift of gab, quick wit and good looks, many realize that Lynn is a woman who would be an instant success on a home shopping network like QVC. 

“She could have sold out, but she thought enough of us to reach down and pick us up,” says Shirley Whitfield, a 59-year-old consultant, who is determined to follow in Lynn’s footsteps, garnering financial
independence. “She’s a godsend because she cares about her people.”

So what’s Lynn’s empire really worth? The queen of bling is reluctant to say, adding only that her jewelry company is a multimillion-dollar, debt-free business with about 6,200 consultants in 44 states.

“I teach women how to take back financial empowerment,” she says. “You must have a plan B, so if anything happens to you for any reason, your lifestyle is still maintained.”

When Tamara Jones decided to leave her corporate career, her plan B earned her top diamond status in Lynn’s direct sales company. After hosting five years of jewelry shows for friends and colleagues, Jones made the largest one-month commission check in company history: a whopping $15,006.25. According to Lynn, another full-time consultant brought home $80,000 in one year. Most consultants, however, average much less. Lynn figures many of them are making about $185 an hour during a two-hour home show.

Jacqualine Carthon, 45, acknowledges she makes a good living as a systems engineer in Columbia, Md. But the wife and mother wanted to earn some extra cash, so she became a Traci Lynn consultant. The loot adds up to about $500 a month, which covers her daughter’s college tuition payments.

Having the Traci Lynn catalog handy helps clinch deals. Actress Vivica Fox appeared on the cover in spring 2011. Asked how she landed the Hollywood actress, Lynn says, “Why couldn’t I have her? That’s my thing. My philosophy this year is ‘expect the great.’ I think big, and why not?”

Thinking big is how Lynn landed model Cynthia Bailey, a star of the reality TV show “The Housewives of Atlanta.” Bailey didn’t just grace the catalog cover—she came to the Chase Center in Wilmington last summer to walk the runway with other models and delight 1,600 consultants.

Phyllis Henry, a consultant from Bear, says she’s watching this season’s “Housewives” show to see Bailey wear the bling.

“I just can’t wait to see what pieces she chooses so I can tell everyone about it at my home shows,” she says. “Everybody will want to buy whatever Cynthia has on. She always looks like a million bucks.”

Mentor, minister and millionaire, Lynn is, indeed, all that. Cosmetic queen Mary Kay rewards her personal consultants with pink Cadillacs. Lynn rewards hers with all-expenses paid cruises. 

And in truth, this self-made diva is cruising to success. It’s not just about the money. It’s about teaching others how to set sail to success for themselves.

 

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Cost: Free

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Cost: 5.00

Where:
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Cost: Free

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Cost: $75/ticket

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More information

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Cost: $12-$20

Where:
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Wilmington, DE  19802
View map »


Sponsor: Wilmington Drama League
Telephone: 764-1172
Website »

More information

Make no beans about it—you won’t want to miss Jack face off against the mighty Giant. 

Where:
Delaware Children’s Theatre
1014 Delaware Ave
Wilmington, DE
View map »

More information

Epifania is pretty boss when it comes to making money. Finding love, though? Not so much. But when the richest woman on earth finds a guy who holds her fancy, will she meet his challenge to live...

Where:
Resident Ensemble Players/Thompson Theatre
110 Orchard Road
Newark, DE
View map »


Website »

More information

These ain’t your granddad’s matchboxes—check out 60 rare examples of decadent 19th-century cases.

Where:
Delaware Art Museum
2301 Kentmere Pkwy.
Wilmington, DE
View map »


Telephone: 571-9590
Website »

More information

Show More...
Show Less...

Lynn discovered photography through working in wild bird rehabilitation. Her images  explore Delaware’s wonderful variety of life and landscapes. She is a regular contributor to Delaware State...

Cost: Free

Where:
Blue Ball Barn
1914 West Park Drive
Wilmington, DE  19803
View map »


Telephone: 302-577-7020
Website »

More information

Delaware native, Carson Zullinger, has been exhibiting his figural and landscape fine-art photographs for forty years. Zullinger often subordinates his dynamic and thoroughly modern compositions to...

Cost: 5.00

Where:
Biggs Museum of American Arts
406 Federal Street
Dover, DE  19901
View map »

More information

Prehistoric marine reptiles that ruled the primeval seas more than 100 million years ago are taking over Adventure Aquarium on the Camden Waterfront for a limited-time exhibit starting January 16....

Cost: $25.95 for adults; $18.95 for children ages 2-12

Where:
Adventure Aquarium
1 Riverside Drive
Camden, NJ  08103
View map »


Sponsor: Adventure Aquarium
Telephone: 856-365-3300
Website »

More information

Somerville Manning Gallery presents a solo exhibition of works by Jamie Wyeth concurrent with the artist’s major retrospective on view at the Brandywine River Museum in Chadds Ford, PA.  The...

Cost: Free

Where:
Somerville Manning Gallery
101 Stone Block Row
Brecks Mill, 2nd Floor
Greenville, DE  19807
View map »


Sponsor: Somerville Manning Gallery
Telephone: (302) 652-0271
Contact Name: Marisa Nolan
Website »

More information

This summer, Camden’s largest residents, Adventure Aquarium’s hippopotamuses Button and Genny, invite you to join them in their exciting new home, Hippo Haven. As the only aquarium in the...

Cost: $18.95 - 25.95

Where:
Adventure Aquarium
1 Riverside Drive
Camden, NJ  08103
View map »


Contact Name: Amanda Perez
Website »

More information

Visitors may take a two-hour guided tour of Hagley’s 235-acre site. Stops include Eleutherian Mills, the first du Pont family home built in America; the First Office of the DuPont Company; a...

Cost: Free

Where:
Hagley Museum
201 Hagley Creek Road
Wilmington, DE  19807
View map »


Sponsor: Hagley Museum and Library
Telephone: 302-658-2400
Contact Name: Meg Marcozzi
Website »

More information

Ditch the winter whites for a world of dazzling color at Longwood Gardens, where you can stroll through thousands of orchids in bloom.

Where:
Longwood Gardens
1001 Longwood Road
Kennett Square, PA  19348
View map »

More information

Delaware native, Carson Zullinger, has been exhibiting his figural and landscape fine-art photographs for forty years. Zullinger often subordinates his dynamic and thoroughly modern compositions to...

Cost: Free

Where:
406 Federal Street
Dover, DE  19901

More information

Tobacco Cessation Location: Bayhealth Kent General, Private Dining Room 1–2, 640 S. State St., Dover Time: 5 p.m.–6:30 p.m. More info: Must be at least 18 years old to register...

Where:
Bayhealth Kent General
Private Dining Room 1–2
640 S. State St.
Dover, DE
View map »

More information

In response to audience demand, the Rehoboth Beach Film Society is presenting an encore screening of the Audience Award winner for Best Documentary at the 2014 Rehoboth Beach Independent Film...

Cost: $9

Where:
Lewes Presbyterian Church
133 Kings Highway
Lewes, DE  19958
View map »


Telephone: 302-645-9095
Website »

More information

Chips for Charity is a Monte Carlo-style cocktail event that boasts table games and dealers, an open bar, catering, a photo booth, a silent auction, 50/50, raffle prizes, a DJ and much more! Unlike...

Cost: $75/ticket

Where:
Delaware Center for Contemporary Arts (DCCA)
200 S. Madison St.
The Riverfront
Wilmington, DE  19801
View map »


Sponsor: Next Gen North
Telephone: 609-665-6001
Contact Name: Danielle Dick
Website »

More information

In response to audience demand, the Rehoboth Beach Film Society is presenting an encore screening of the Audience Award winner for Best Documentary at the 2014 Rehoboth Beach Independent Film...

Cost: $9

Where:
Lewes Presbyterian Church
133 Kings Highway
Lewes, DE  19958
View map »


Telephone: 302-645-9095
Website »

More information

“Smokey Joe’s Cafe” is a high-energy song and dance celebration honoring the works of two rock 'n' roll pioneers, Jerry Leiber and Mike Stoller. The show includes 40 of their hits, including...

Cost: $12-$20

Where:
Wilmington Drama League
10 W. Lea Blvd.
Wilmington, DE  19802
View map »


Sponsor: Wilmington Drama League
Telephone: 764-1172
Website »

More information

These ain’t your granddad’s matchboxes—check out 60 rare examples of decadent 19th-century cases.

Where:
Delaware Art Museum
2301 Kentmere Pkwy.
Wilmington, DE
View map »


Telephone: 571-9590
Website »

More information

Epifania is pretty boss when it comes to making money. Finding love, though? Not so much. But when the richest woman on earth finds a guy who holds her fancy, will she meet his challenge to live...

Where:
Resident Ensemble Players/Thompson Theatre
110 Orchard Road
Newark, DE
View map »


Website »

More information

Make no beans about it—you won’t want to miss Jack face off against the mighty Giant. 

Where:
Delaware Children’s Theatre
1014 Delaware Ave
Wilmington, DE
View map »

More information

Show More...
Show Less...

Lynn discovered photography through working in wild bird rehabilitation. Her images  explore Delaware’s wonderful variety of life and landscapes. She is a regular contributor to Delaware State...

Cost: Free

Where:
Blue Ball Barn
1914 West Park Drive
Wilmington, DE  19803
View map »


Telephone: 302-577-7020
Website »

More information

Delaware native, Carson Zullinger, has been exhibiting his figural and landscape fine-art photographs for forty years. Zullinger often subordinates his dynamic and thoroughly modern compositions to...

Cost: 5.00

Where:
Biggs Museum of American Arts
406 Federal Street
Dover, DE  19901
View map »

More information

Prehistoric marine reptiles that ruled the primeval seas more than 100 million years ago are taking over Adventure Aquarium on the Camden Waterfront for a limited-time exhibit starting January 16....

Cost: $25.95 for adults; $18.95 for children ages 2-12

Where:
Adventure Aquarium
1 Riverside Drive
Camden, NJ  08103
View map »


Sponsor: Adventure Aquarium
Telephone: 856-365-3300
Website »

More information

This summer, Camden’s largest residents, Adventure Aquarium’s hippopotamuses Button and Genny, invite you to join them in their exciting new home, Hippo Haven. As the only aquarium in the...

Cost: $18.95 - 25.95

Where:
Adventure Aquarium
1 Riverside Drive
Camden, NJ  08103
View map »


Contact Name: Amanda Perez
Website »

More information

Somerville Manning Gallery presents a solo exhibition of works by Jamie Wyeth concurrent with the artist’s major retrospective on view at the Brandywine River Museum in Chadds Ford, PA.  The...

Cost: Free

Where:
Somerville Manning Gallery
101 Stone Block Row
Brecks Mill, 2nd Floor
Greenville, DE  19807
View map »


Sponsor: Somerville Manning Gallery
Telephone: (302) 652-0271
Contact Name: Marisa Nolan
Website »

More information

Visitors may take a two-hour guided tour of Hagley’s 235-acre site. Stops include Eleutherian Mills, the first du Pont family home built in America; the First Office of the DuPont Company; a...

Cost: Free

Where:
Hagley Museum
201 Hagley Creek Road
Wilmington, DE  19807
View map »


Sponsor: Hagley Museum and Library
Telephone: 302-658-2400
Contact Name: Meg Marcozzi
Website »

More information

Ditch the winter whites for a world of dazzling color at Longwood Gardens, where you can stroll through thousands of orchids in bloom.

Where:
Longwood Gardens
1001 Longwood Road
Kennett Square, PA  19348
View map »

More information

Delaware native, Carson Zullinger, has been exhibiting his figural and landscape fine-art photographs for forty years. Zullinger often subordinates his dynamic and thoroughly modern compositions to...

Cost: Free

Where:
406 Federal Street
Dover, DE  19901

More information

Tobacco Cessation Location: Bayhealth Kent General, Private Dining Room 1–2, 640 S. State St., Dover Time: 5 p.m.–6:30 p.m. More info: Must be at least 18 years old to register...

Where:
Bayhealth Kent General
Private Dining Room 1–2
640 S. State St.
Dover, DE
View map »

More information

The Lighthouse Church will be starting a Training Center for Deliverances beginning Friday September 12, 2014.  The school will be focused on all aspects of ministering deliverance and healing...

Cost: Free

Where:
The Lighthouse Church Inc.
6 South Railroad Avenue
Wyoming, DE  19934
View map »


Sponsor: The Lighthouse Church Inc.
Telephone: (302) 632-4679
Contact Name: Bro. Christopher Gore
Website »

More information

Chips for Charity is a Monte Carlo-style cocktail event that boasts table games and dealers, an open bar, catering, a photo booth, a silent auction, 50/50, raffle prizes, a DJ and much more! Unlike...

Cost: $75/ticket

Where:
Delaware Center for Contemporary Arts (DCCA)
200 S. Madison St.
The Riverfront
Wilmington, DE  19801
View map »


Sponsor: Next Gen North
Telephone: 609-665-6001
Contact Name: Danielle Dick
Website »

More information

“Smokey Joe’s Cafe” is a high-energy song and dance celebration honoring the works of two rock 'n' roll pioneers, Jerry Leiber and Mike Stoller. The show includes 40 of their hits, including...

Cost: $12-$20

Where:
Wilmington Drama League
10 W. Lea Blvd.
Wilmington, DE  19802
View map »


Sponsor: Wilmington Drama League
Telephone: 764-1172
Website »

More information

Epifania is pretty boss when it comes to making money. Finding love, though? Not so much. But when the richest woman on earth finds a guy who holds her fancy, will she meet his challenge to live...

Where:
Resident Ensemble Players/Thompson Theatre
110 Orchard Road
Newark, DE
View map »


Website »

More information

These ain’t your granddad’s matchboxes—check out 60 rare examples of decadent 19th-century cases.

Where:
Delaware Art Museum
2301 Kentmere Pkwy.
Wilmington, DE
View map »


Telephone: 571-9590
Website »

More information

Make no beans about it—you won’t want to miss Jack face off against the mighty Giant. 

Where:
Delaware Children’s Theatre
1014 Delaware Ave
Wilmington, DE
View map »

More information

Show More...
Show Less...

Delaware native, Carson Zullinger, has been exhibiting his figural and landscape fine-art photographs for forty years. Zullinger often subordinates his dynamic and thoroughly modern compositions to...

Cost: 5.00

Where:
Biggs Museum of American Arts
406 Federal Street
Dover, DE  19901
View map »

More information

Prehistoric marine reptiles that ruled the primeval seas more than 100 million years ago are taking over Adventure Aquarium on the Camden Waterfront for a limited-time exhibit starting January 16....

Cost: $25.95 for adults; $18.95 for children ages 2-12

Where:
Adventure Aquarium
1 Riverside Drive
Camden, NJ  08103
View map »


Sponsor: Adventure Aquarium
Telephone: 856-365-3300
Website »

More information

This summer, Camden’s largest residents, Adventure Aquarium’s hippopotamuses Button and Genny, invite you to join them in their exciting new home, Hippo Haven. As the only aquarium in the...

Cost: $18.95 - 25.95

Where:
Adventure Aquarium
1 Riverside Drive
Camden, NJ  08103
View map »


Contact Name: Amanda Perez
Website »

More information

Somerville Manning Gallery presents a solo exhibition of works by Jamie Wyeth concurrent with the artist’s major retrospective on view at the Brandywine River Museum in Chadds Ford, PA.  The...

Cost: Free

Where:
Somerville Manning Gallery
101 Stone Block Row
Brecks Mill, 2nd Floor
Greenville, DE  19807
View map »


Sponsor: Somerville Manning Gallery
Telephone: (302) 652-0271
Contact Name: Marisa Nolan
Website »

More information

Visitors may take a two-hour guided tour of Hagley’s 235-acre site. Stops include Eleutherian Mills, the first du Pont family home built in America; the First Office of the DuPont Company; a...

Cost: Free

Where:
Hagley Museum
201 Hagley Creek Road
Wilmington, DE  19807
View map »


Sponsor: Hagley Museum and Library
Telephone: 302-658-2400
Contact Name: Meg Marcozzi
Website »

More information

The Rehoboth Beach Film Society and the Cape Henlopen Educational Foundation are proud to present The Metropolitan Opera’s live broadcast of Offenbach’s “Les Contes d’Hoffmann” on...

Cost: $15 - $25

Where:
Cape Henlopen High School Theater
1250 Kings Hwy
Lewes, DE  19958
View map »


Sponsor: Rehoboth Beach Film Society
Telephone: 302-645-9095
Contact Name: Jeri Kaplan
Website »

More information

The Rehoboth Beach Film Society and the Cape Henlopen Educational Foundation are proud to present The Metropolitan Opera’s live broadcast of Offenbach’s “Les Contes d’Hoffmann” on...

Cost: $15 - $25

Where:
Cape Henlopen High School Theater
1250 Kings Hwy
Lewes, DE  19958
View map »


Sponsor: Rehoboth Beach Film Society
Telephone: 302-645-9095
Contact Name: Jeri Kaplan
Website »

More information

Ditch the winter whites for a world of dazzling color at Longwood Gardens, where you can stroll through thousands of orchids in bloom.

Where:
Longwood Gardens
1001 Longwood Road
Kennett Square, PA  19348
View map »

More information

Delaware native, Carson Zullinger, has been exhibiting his figural and landscape fine-art photographs for forty years. Zullinger often subordinates his dynamic and thoroughly modern compositions to...

Cost: Free

Where:
406 Federal Street
Dover, DE  19901

More information

Tobacco Cessation Location: Bayhealth Kent General, Private Dining Room 1–2, 640 S. State St., Dover Time: 5 p.m.–6:30 p.m. More info: Must be at least 18 years old to register...

Where:
Bayhealth Kent General
Private Dining Room 1–2
640 S. State St.
Dover, DE
View map »

More information

Chips for Charity is a Monte Carlo-style cocktail event that boasts table games and dealers, an open bar, catering, a photo booth, a silent auction, 50/50, raffle prizes, a DJ and much more! Unlike...

Cost: $75/ticket

Where:
Delaware Center for Contemporary Arts (DCCA)
200 S. Madison St.
The Riverfront
Wilmington, DE  19801
View map »


Sponsor: Next Gen North
Telephone: 609-665-6001
Contact Name: Danielle Dick
Website »

More information

“Smokey Joe’s Cafe” is a high-energy song and dance celebration honoring the works of two rock 'n' roll pioneers, Jerry Leiber and Mike Stoller. The show includes 40 of their hits, including...

Cost: $12-$20

Where:
Wilmington Drama League
10 W. Lea Blvd.
Wilmington, DE  19802
View map »


Sponsor: Wilmington Drama League
Telephone: 764-1172
Website »

More information

Epifania is pretty boss when it comes to making money. Finding love, though? Not so much. But when the richest woman on earth finds a guy who holds her fancy, will she meet his challenge to live...

Where:
Resident Ensemble Players/Thompson Theatre
110 Orchard Road
Newark, DE
View map »


Website »

More information

Make no beans about it—you won’t want to miss Jack face off against the mighty Giant. 

Where:
Delaware Children’s Theatre
1014 Delaware Ave
Wilmington, DE
View map »

More information

These ain’t your granddad’s matchboxes—check out 60 rare examples of decadent 19th-century cases.

Where:
Delaware Art Museum
2301 Kentmere Pkwy.
Wilmington, DE
View map »


Telephone: 571-9590
Website »

More information

It’s a tag team on the pipe organ for this month’s Dickson Theatre Organ Society concert.  See them put it down at John Dickinson High School

Where:
John Dickinson High School
1801 Milltown Road
Wilmington, DE
View map »


Website »

More information

Show More...
Show Less...
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