Women in Business
Meet 30 professionals who embody the modern concept of leadership. Each has vision and passion, and each is innovative and collaborative. Learn how these women are transforming old business models and making their workplaces better.
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Mary Ann Ehlshlager
The Delaware Theatre Company has survived many challenges during its 31 years. When managing director Mary Ann Ehlshlager made her entrance in August 2008, the recession was kicking into high gear, so she began making the theater more sustainable in the changing market. She’s overseen reductions in force, reorganized staff and diversified revenue streams. Her immediate goals for maintaining good fiscal health are to rent the theater to corporate clients, cultivate relationships with donors, increase earned revenues and develop an intergenerational clientele. But the show is the thing, so Ehlshlager is banking on artistic director Anne Marie Cammarato to deliver great performances. “For the cost of parking for one night in Manhattan, you can bring an entire family to a quality night at the Delaware Theatre Company,” she says.
BUTTS IN SEATS Ehlshlager’s new ticket pricing strategy supports the artistic mission, but still makes shows affordable.
TECH TOUCH DTC is launching a Website with online ticketing capabilities.
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