Branding whiz Donna Brescia turns entrepreneurs into millionaires by helping them hawk their products on QVC. How good is she? Ask Tony Robbins, Victoria Principal or super-stylist Michael Christopher.
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Sure, Donna Brescia wines and dines celebrity clients at restaurants such as the Dilworthtown Inn. And she rubs elbows in the green room with the likes of Cindy Crawford and Julianne Hough. But this high-energy mother of two from Landenberg will tell you hers is not a glamorous life. She simply enjoys working behind the scenes to make others wealthy.
For 20 years, Brescia has represented people who wish to peddle their wares on home shopping channels such as West Chester-based QVC. By all accounts, she’s done a bang-up job.
“I’m not a millionaire,” says Brescia, 42, “but I’ve made a lot of millionaires.”
Brescia, a Hockessin native and graduate of Padua Academy and Widener University, has worked with stars such as inspirational speaker Tony Robbins, actress Victoria Principal and local celebrities such as hairstylist Michael Christopher Hemphill.
As a representative, Brescia identifies potentially successful products, pitches those products to buyers at QVC, then creates a strategy for creators to sell those products on the air.
“If you’re going to be on-air, you have to compel the customer to buy in six minutes,” she says. “A good presentation draws you in and makes you think you need the product, even if you don’t need it.”
Hemphill hooked on with Brescia about five years ago after trying the QVC gig on his own. “She made a huge difference,” he says. “She talks QVC. The buyers trust her. When she handles it, the product is already in place. We’re on our way to hopefully building a huge brand.”
Hemphill says sales can hit $50,000 during the handful of minutes he gets to pitch a product. “It’s mind-blowing.”
Brescia will soon be working with Tamar Geller, Oprah Winfrey’s dog coach, among others in her impressive stable of business whizzes.
Even after 20 years, Brescia exudes an obvious enthusiasm for her job. As she’ll tell you, “I’m just hitting my stride.”—Drew Ostroski
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