BBB Founding Member: Delmarva Broadcasting Co.
Delmarva Broadcasting Co. president and CEO Pete Booker and senior vice president Cynthia MorganFrom
Photograph by Jared Castaldi
Delmarva Broadcasting Co. has provided high quality work since its founding in 1928. So it’s no surprise that when the Better Business Bureau opened an office in Delaware in 1965, DBC was among the first companies to seek accreditation, and it has been an accredited company ever since.
“The Better Business Bureau is the pre-eminent force for marketplace ethics and one of the few organizations operating precisely to influence business ethics and conduct in this state,” says DBC senior vice president Cynthia Morgan. “Delmarva Broadcasting Co. has an A+ accreditation with the BBB and we very much value the trust that comes with that rating.” In addition to its A+ rating, the DBC was awarded the BBB’s Torch Award for Marketplace Ethics in 2006.
Morgan says a recent customer survey conducted by DBC for its Wilmington site revealed the No. 1 reason advertisers gave for doing business with the company was its “reputation and trustworthiness.”
Delmarva Broadcasting operates 12 stations throughout the Delmarva Peninsula. Perhaps best-known of its Delaware properties are news/talk and sports station WDEL-AM and FM music station WSTW. DBC also operates stations in Milford, and Havre de Grace and Salisbury, Md.
DBC stations are known for their community involvement. In recent months, DBC has worked with Easter Seals, the MS Society and Alfred I. duPont Hospital for Children, to name a few. Seven years ago DBC created SmartDrive, a program to encourage teens to drive safely. DBC continues as the major partner and funder of the Smart Drive Foundation, which offers a free, online defensive driving program for teens. Julian “Pete” Booker, DBC president and CEO, serves as the foundation’s president and chair of its board of directors.