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FeedA Groover and Shaker
Jen Groover will settle for nothing less than conquering the business world. Her new book might just help you do the same.
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Ask Jen Groover if she’s aiming for Martha Stewart-type success. She won’t bat an eyelash.
“Oh, yeah,” she says, with unmistakable confidence.
Groover, a multi-talented entrepreneur in her mid-30s who created, among other products, the insanely popular Butler Bag, truly could be a Martha in the making.
Earning descriptions such as “a one-woman brand” and a “serial entrepreneur,” Groover appears regularly as a business and lifestyle expert on such shows as Fox News’ “Strategy Room,” and ABC’s “Money Matters.” A business contributor to the Huffington Post, she is about to debut a new line of products on QVC.
As if she’s not busy enough, Groover embarks on a 10-city tour this month to promote her new book, “What If? & Why Not?” for budding entrepreneurs. The book is part of Groover’s effort to help others overcome roadblocks to success in business. Of course, she will settle for no less than New York Times best-seller status during her first turn as an author.
“I’m hitting on something no one else has,” Groover says. “When I launched the Butler Bag, all the naysayers and negative obstacles turned into philosophies to empower me in my own journey. I’m taking all that technical knowledge and combining it with spiritual infusion to give people the mental and emotional capacity and physical ability to accomplish what they want.”
Groover, originally from Media, Pennsylvania, splits time between offices in Philadelphia and New York City. She started her business career in 1996, when she co-owned and operated The Groove Shop, an aerobics studio in Wilmington.
The Butler Bag became her first franchise, reaching $1 million in sales the first year. Three years later, it’s hailed as one of the fastest-growing handbag brands in history. Groover has since created a Website for entrepreneurs, Launchers Café, introduced the Leader Girlz brand to teach leadership to young girls through play, and a lifestyle brand of fashion-related products that will be featured on QVC this spring. She also has a couple of TV shows in development.
“I want to create a play in any industry,” Groover says. “I can transform people’s lives, make them face their fears and overcome them. I feel I can make a difference. I have no limits at all.” —Drew Ostroski
Page 2: A Matter of Degree | A new scholarship program at Goodwill could give people a second chance at an education–and, in turn, a better life.
